Experience in PPC

Getting the most out of your PPC

With over two decades of experience under my belt, I've helped countless clients achieve incredible results through PPC marketing. I work with businesses of all shapes and sizes, always striving to exceed performance targets that show real growth and progress. My track record speaks for itself: clients stick with me for the long haul, and with no-obligation long contracts, I'm always laser-focused on delivering the best possible results.

I take a strategic approach to lead generation, crafting campaigns that attract the right audience and convert clicks into customers. For e-commerce businesses, I integrate dynamic product feeds, AI-driven bidding, and advanced conversion tracking to maximise return on ad spend. Success in PPC isn’t just about driving traffic—it’s about optimising every stage of the journey, from compelling ad copy to high-converting landing pages.

I'll help improve your PPC

Great PPC campaigns don't just happen when you hit go. Here's how I make the magic happen.

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Improve Your ROI

I can help you get a better return on your investment (ROI) by optimising your ad campaigns for conversions and ensuring that you are targeting the right audience with the right message.

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Increase Brand Awareness

PPC advertising can be an effective way to increase brand awareness and reach new customers. I can help you create ad campaigns that are designed to increase visibility and awareness of your brand.

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Analyse your data

Using data analysis skills, I can comb through your campaign metrics to pinpoint areas where you can up your game. By honing in on click-through rates, conversion rates, and cost-per-click, I will help you make smart, data-backed decisions that will take your campaign performance to new heights.

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Stay Ahead of Your Competition

I can help you stay ahead of your competition by analysing your competitors' ad campaigns and identifying opportunities to gain a competitive advantage.

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Save Time

If you're looking to run a top-notch PPC campaign, you need to put in the hard graft. But, by bringing on board a PPC agency, you'll free up some precious time and bandwidth to concentrate on other crucial areas of your business. By outsourcing the day-to-day management of your ad campaigns to a trusted agency, you can ensure that your campaigns run seamlessly, while you focus on propelling your business to the next level.

Andrew Gorton, freelance PPC consultant

20+ Years PPC Experience

With over two decades of experience under my belt, I've helped countless clients achieve incredible results through PPC marketing. I work with businesses of all shapes and sizes, always striving to exceed performance targets that show real growth and progress. My track record speaks for itself: clients stick with me for the long haul, and with our no-obligation contracts, I'm always laser-focused on delivering the best possible results.

As a process-driven PPC management agency, I know that results are everything. That's why my systems and processes are designed with one goal in mind: to help you achieve success. With deep integration with e-commerce, we can synchronise your campaigns with dynamic feeds, use a mix of automatic and human bid management systems, and use my extensive experience to optimise conversion rates through PPC.

If any of the following questions are a YES from you, perhaps it's the right moment to connect and become a part of my PPC Management agency.

  • Do you want help with your PPC Management?
  • Are you struggling to make you PPC campaigns cost effective?
  • Do you want to improve your ROI from your PPC spend?
  • Are you looking for a PPC agency that values you as a client and delivers incredible results?

What's Included in My PPC Management

  • Well-structured campaigns and ad groups, built for relevance and strong quality scores
  • In-depth keyword research that targets the searches most likely to convert
  • Compelling, USP-focused ad copy written to stand out and win the click
  • The right bidding strategy for your goals - not just Google's automated defaults
  • AI-driven optimisation, including smart bidding and Performance Max, used wisely
  • Proper conversion tracking for both phone calls and form submissions
  • Negative keywords and ongoing refinement to cut wasted spend
  • Transparent reporting so you always see where every penny goes

My focus is always on results - lowering your cost per conversion and increasing the volume and quality of your enquiries, so you can confidently invest more in what's working.

Frequently Asked Questions

Do you work with businesses outside Lancashire?

Yes. Although I'm based in Chorley, Lancashire, PPC is managed entirely online, so I work with businesses right across the UK.

What is the minimum contract length?

I ask for an initial three-month term so there's time to build, test and properly optimise your campaigns. After that it moves to a flexible one-month rolling contract, with no long lock-ins.

Which advertising platforms do you manage?

Primarily Google Ads and Microsoft Advertising (Bing). I'm a certified Google Partner and Microsoft Advertising professional.

Do I keep ownership of my Google Ads account?

Absolutely. You retain full ownership of your account and your data at all times - I simply manage it on your behalf.

Will I deal with you directly, or an account manager?

You deal directly with me throughout. There are no account managers or juniors - your campaigns are handled personally by me.

How soon will I see results?

It varies by account and industry, but because I focus on cutting wasted spend and improving quality from the outset, many clients see improvements within the first few weeks.